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Feb 2019 - Market Note - Doc # EMEA44844618

Microsoft Digital Difference in Retail & Branded Goods Event: How are Fashion Retailers Digitally Transforming their Businesses?

By: Ornella UrsoResearch Analyst, Andrea SangalliResearch Director

Abstract

This IDC Market Note explores key themes from Microsoft Digital Difference in Retail & Branded Goods event, held at the Station F in Paris on December 5, 2018. The event focused around the theme of innovation — artificial intelligence, customer experience personalization, ethics, and sustainability — in the fashion and luxury retail. The event stimulated a nuanced debate around the current status of innovation and digital transformation in the retail industry in Europe and in other parts of the world.


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