This IDC Survey presents key findings from IDC's European DataBench Survey on the benefits that European companies are achieving or expect to achieve through the deployment of Big Data and analytics (BDA) solutions. Conducted in October 2018, the survey covered 700 respondents in key industry sectors in 11 European countries, grouped by region (Nordics, South Europe, and Central and Eastern Europe). The survey, as part of a European Commission-funded project, was conducted to understand the current European BDA environment and provide organizations with actionable insights and tools to benchmark themselves on the European market. For more information about the project, visit www.databench.eu.
"European companies are achieving important benefits from BDA deployment, particularly in deepening their understanding of customer behavior. Companies must adopt prescriptive and predictive analytics techniques if they want remain competitive and improve market performance," said Erica Spinoni, research analyst, IDC Europe.