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TECH BUYER Mar 2019 - IDC Perspective - Doc # EMEA44891319

ISVs in the SAP Partner Ecosystem: SAP's Approach to Enabling IP-Focused Partners

By: Margaret AdamAVP, European Services, Channels and Alliances Ecosystems


This IDC Market Perspective discusses SAP's approach to attracting and enabling partners that are focused on developing their own IP.

"Many partners are increasingly differentiating through the development and commercialization of their own intellectual property (IP). SAP has shown a commitment to this dynamic and continues to invest in not only helping partners to transform to digital and IP-centered business models, but also to transform its own processes and programs to make it easier for a diverse group of partners to work with the vendor in this way," said Margaret Adam, associate vice president, IDC European Services, Channels and Alliance Ecosystems.


Subscriptions Covered

European Channels and Alliances

Companies Covered


Regions Covered

Western Europe

Topics Covered

Partner business model, Technology buyer, Vendor-partner relationship


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