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TECH SUPPLIER Mar 2019 - Market Note - Doc # EMEA44901319

What AWS's Launch of its Own Backup Solution for Hybrid Cloud Means for the Data Protection Market

By: Archana VenkatramanResearch Manager – European Datacenter Research, Carla ArendSenior Program Director, European Software


Amazon has launched its own policy-based backup solution to allow public cloud users to back up many popular AWS services in a centralized and automated way.

"This has the potential to change the storage and backup ecosystem dynamics with the user experience of native backup solution," said Archana Venkatraman, Research Manager, European Data Infrastructure Technologies and Strategies at IDC. "While AWS Backup will lure customers due to its ease of use, it can also raise awareness of the importance of backing up cloud resources to ensure companies have a sustainable data strategy for the cloud."



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