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This IDC Survey analyzes vertical markets' blockchain adoption in Western Europe in 2019. It examines blockchain awareness among industries and purposes for which companies are using or planning to use this technology.

This presentation is based on the results of the IDC European Vertical Markets Survey, 2018–2019, which involved 2,759 companies with more than 10 employees in over 77% of the European economy (including Western Europe and Central and Eastern Europe).

The vertical markets considered are:

  • Financial services (including banking, insurance, and other finance)
  • Manufacturing (discrete and process)
  • Healthcare
  • Telecom/media
  • Utilities/oil and gas (O&G)
  • Retail/wholesale
  • Professional services
  • Transport/accommodation
  • Government/education

"Blockchain awareness increased compared with the previous year. The share of companies that say they've never heard of blockchain decreased from nearly 60% in 2017 to less than 40% in 2018. This has coincided with fast-paced growth in European blockchain spending, as use case exploration across industries continues to diversify and expand," said Craig Wentworth, research director, European Blockchain Practice, IDC. "Increased interest in blockchain technologies led many industries to expand research on blockchain applications. Despite finance being the natural environment where blockchain grew, utilities, transportation, manufacturing, and supply-chain-related industries also show increased interest for blockchain, with a wide variety of uses growing very fast," added Carla La Croce, senior research analyst, IDC Customer Insights and Analysis.


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