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Nov 2015 - Business Strategy - Doc # EMI23X

Business Strategy: Russia Country Highlight: Revitalizing the Manufacturing Sector

Authors: Vasily Agapov, Martin Kuban

IDC Manufacturing Insights conducted an extensive survey among CEE manufacturing organizations to ascertain what 2016 will hold for enterprises in terms of business trends and technology initiatives. In this report, our survey data is presented at the country level, and offers insights into the IT-related issues facing Russian manufacturing companies. Together with findings from secondary research, this report paints a broad picture of Russia's manufacturing vertical market.

"The manufacturing industry, having already experienced the economic slump and the impact of Western sanctions for nearly a year, is counting the damage, and industry executives are becoming seriously concerned about future business and IT strategies. Besides pure cost cutting, the objectives for 2016 and beyond will, ideally, encompass on the one hand increased internal productivity, and on the other, the development of new customer segments and markets. With regard to IT investments, I expect digitalization to be a major IT trend in business operations, while increasing automation and leveraging mobility will be the key IT areas considered in terms of improving manufacturing operations." — Lead Research Analyst Martin Kuban, IDC Manufacturing Insights, IDC CEMA

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