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Aug 2015 - Business Strategy - Doc # ERI02X

Internet of Things in Retail in the Middle East and Africa

Authors: Hana Chmelova, Milan Kalal, Mark Yates, Wale Babalola

This study characterizes and sizes the IoT opportunity in four key markets of the MEA retail sector. It examines the overall retail landscape, presents key indicators, and addresses the main drivers for IoT deployments in this immature region.

"The UAE in particular is undergoing a significant change in terms of the implementation of innovative initiatives by governmental institutions and private organizations. Providers in the IoT ecosystem will continue with their attempts to develop easily accessible solutions for the retail industry in the region. For example, Etisalat, the incumbent telco in the UAE, recently announced its IoT OpenStack Platform that aims to ease application development. We believe this is a move in the right direction for the region and a catalyst for continuous innovation." — Research Analyst Wale Babalola, IDC Middle East, Africa, and Turkey

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