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TECH SUPPLIER Jul 2019 - IDC Survey - Doc # EUR143943519

Adopters vs. Explorers: An Industry View of Big Data and Analytics Trends in 2019

By: Andrea MinonneSenior Research Analyst, Customer Insights & Analysis

On-line Presentation


This IDC Survey analyzes the current state and projected adoption of Big Data and analytics (BDA) across vertical markets Europe in 2019. It examines key trends and presents major use cases by industry across Western Europe and Central & Eastern Europe. The study identifies verticals that can be categorized as "adopters" (i.e., using and planning to use BDA) and "explorers" (i.e., evaluating to implement BDA solutions but with no plans to do so yet) and identifies opportunities for IT vendors operating in the BDA space.

The survey is based on the results of the IDC European Vertical Markets Survey, 2018–2019, which involved 2,759 companies with more than 10 employees in over 77% of the European economy (the U.K., Germany, France, Italy, Spain, the Netherlands, the Nordics, Russia, Poland, and the Czech Republic). The vertical markets considered include finance (banking and insurance), manufacturing, healthcare, telecom/media, utilities/oil and gas, retail/wholesale, professional services, transport/accommodation, and government/education.


  • 16 slides

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