TECH SUPPLIER Jan 2020 - Market Forecast - Doc # EUR144580519
Western Europe Business Inkjet Forecast Update, 2019-2023
This IDC Market Forecast update discusses the Western Europe business inkjet market, segmented by product category, format, and country, as well as predicts its performance from 2019 to 2023.
"Business inkjet products and solutions are now mainstream and are being readily accepted in many companies, large or small, as they become aware of the cost and environmental benefits of ink technology. Although ink may not displace laser in many businesses, they are now an integral part of the printing and imaging offering from the OEMs and channel partners," said Phil Sargeant, program director, IDC Imaging Hardware and Document Solutions. "OEMs that have invested in various business inkjet platforms are reaping the benefits of increased sales as customers are increasingly being drawn toward the environmental and cost benefits of the products. Business inkjet products are diversifying to include full ranges of desktop and departmental solutions that can compete directly with their laser counterparts."
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