TECH SUPPLIER Mar 2020 - IDC Survey - Doc # EUR144626920

IDC Retail Insights' 2020 European Retail Trends: Results from the European Pulse Survey, 2019–2020

By: Filippo BattainiHead of IDC Retail Insights, Europe, Giulio RaffaeleSenior Research Analyst, Ornella UrsoResearch Analyst

On-line Presentation


This IDC Presentation examines results from the IDC European Tech and Industry Pulse Survey, 2019-2020 - Retail, focusing on European retailers. This study provides an overview on the evolution of the European retail industry. The document will look at retailers' business priorities, IT budget distribution, current and planned investments related to digital transformation (DX) programs, retail-specific solutions (e.g., point of sale, payments, CX analytics), and technologies (e.g., AI/ML, blockchain, IoT, AR/VR).


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