TECH BUYER May 2020 - Tech Buyer Presentation - Doc # EUR144627020

Action and Reaction: The European Retailer Industry's Response to COVID-19

By: Ornella UrsoSenior Research Analyst, IDC Retail Insights, Giulio RaffaeleResearch Manager, Retail Insights, IDC Europe, Filippo BattainiHead of IDC Retail Insights, Europe

On-line Presentation

Abstract

This IDC Tech Buyer Presentation provides a snapshot of COVID-19's implications on the European retail market. It offers an overview of retailers' existing innovation initiatives to respond to COVID-19 across different retail subsectors and European countries. The report looks at the way retail companies need to rethink C-levels' priority domains, such as retail business model innovation, digital supply chain, collaborative ecosystem, and customer experience. Finally, the report identifies the key actions that retailers must take to win in the new normal while prioritizing specific digital transformation business use cases.


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