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TECH SUPPLIER May 2019 - Market Note - Doc # EUR145043019

SAP InnovationX Offers A New Game Equation: X+O=XM

By: Erica SpinoniResearch Analyst, European Software, Philip CarnelleyAVP, European Software Group


This IDC Market Note examines key takeaways from the SAP InnovationX event in London held on March 7, 2019. The most discussed topics across the speaker sessions were scalability, agility, flexibility, and shorter E2E time. But the leading theme of the whole event was the "new data equation" from SAP's acquisition of Qualtrics in January 2019. With the combination of experience data (X-data from Qualtrics) and operational data (O-data from SAP), SAP will deliver better experience management (XM), thus X+O=XM.



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