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TECH BUYER May 2019 - Tech Buyer Presentation - Doc # EUR145085319

The CIO's Role in Supporting Digital Customer Experience

By: Gerry BrownResearch Director, European Software Group

On-line Presentation

Abstract

This IDC Tech Buyer Presentation discusses the presentation "The CIO's Role in Supporting Digital Customer Experience," delivered on May 3, 2019 for IDC's European CIO Hub. The IDC European CIO Hub is a group of CIOs that meet with IDC monthly online to discuss technology topics of interest. This presentation shares the discussion results of a series of customer experience (CX) executive dinners hosted by IDC across Europe during 2018. These dinners attracted heads of CX, innovations directors, CMOs, and other senior executives interested in CX. Comments represented in this document reflect inputs from CIOs of the largest enterprises operating in Europe and are broadly categorized in three areas: managing customer data, working with end users, and building CX strategies.

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