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TECH SUPPLIER May 2019 - Market Presentation - Doc # EUR145091419

Commerce Everywhere in the Age of Experiential Retail

By: Ivano Ortis, Andrea SangalliResearch Director, Giulio RaffaeleSenior Research Analyst, Ornella UrsoResearch Analyst

On-line Presentation


This IDC Market Presentation provides an updated overview on the state of the retail market at the global level. Retailers are enabling customers' live real-time (anytime) contextual experiences, whether online or offline (everywhere). Increasing investments on innovation-related activities and the implementation of artificial intelligence (AI) and analytics support customer experience (CX) delivery and, at the same time, encourage brands to rethink their business model strategies.

In this presentation, IDC Retail Insights presents major trends, initiatives, and case studies on innovation and CX leading to Commerce Everywhere in the age of experiential retail.


  • 26 slides

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