TECH BUYER Jun 2019 - IDC Perspective - Doc # EUR145260719
SAS' European Analyst Conference, 2019: Toward an Empathetic Retail Customer Experience
By: Andrea Sangalli
This IDC Perspective provides an overview of the key takeaways from the annual European SAS conference for industry analysts, focusing on SAS' retail strategy. Following up on major takeaways from the event held in May 2019, in Dubrovnik, it was a great opportunity to learn more about SAS Viya and its retail proposition.
"Retailers that aren't preparing for the evolution to commerce everywhere business models are in trouble," said Andrea Sangalli, research director, IDC Retail Insights. "During the conference, SAS confirmed its strong focus on the retail industry and its efforts on providing AI/ML analytics foundations for supporting these new business models, announcing the launch of a global business unit go-to-market for retail."