TECH SUPPLIER Jun 2020 - Market Presentation - Doc # EUR145312720

European Digital Transformation Quarterly Update: 1Q20

By: Erica SpinoniResearch Analyst, European Software, Mark YatesResearch Manager, Digital Transformation and Customer Experience, Europe

On-line Presentation


This IDC Market Presentation provides an overview of developments linked to digital transformation (DX) in Europe in 1Q20. It covers news, significant deals, policy announcements, regulatory actions, and investments that could impact markets locally and regionally. Companies featured include Affirmed Networks, Amazon, Apple, Avast, AWS, BBVA, Criteo, Google, Lloyds, Looker, Microsoft, Pointy, Qualcomm, Revolut, Slack, WeWork, and Wingcopter.

"In uncertain times, organizations must assist and constantly relate with customers and users to secure future business as the response under uncertain conditions will define the company's reputation and success in the next decade. Hence, delivering a state-of-the-art customer experience and the creation of an innovative customer journey are mission critical," said Erica Spinoni, research analyst, IDC European Software. "Assisting and serving customers through innovative channels and delivering top-notch experience with technology improvements will reshape their business perception, strengthening both customer loyalty and brand awareness."


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