TECH SUPPLIER Mar 2020 - Market Presentation - Doc # EUR145313020

European Digital Transformation Quarterly Update: Q4 2019

By: Erica SpinoniResearch Analyst, European Software, Mark YatesResearch Manager, Digital Transformation and Customer Experience, Europe

On-line Presentation


This IDC Market Presentation provides an overview of developments linked to digital transformation (DX) in Europe in Q4 2019. It covers news, significant deals, policy announcements, regulatory actions, and investments that could impact markets locally and regionally. Companies featured include Amazon, Microsoft, Uber, Novartis, Airbnb, PayPal, Facebook, Google, Apple, SAP, Broadcom, Impala, Nestle, TSB, and Verizon.

"Financial services and retail are moving faster that other sectors, especially when dealing with digital transformation. From cashierless stores to facial recognition payment experiments, organizations in Europe are moving fast to reach the right level of automation to deliver greater and enhanced customer experience," said Erica Spinoni, research analyst, IDC European Software. "To reach the right level of automation to enhance customer experience through digitally transformed products, services, and experiences, the creation of a well-designed and inclusive ecosystem is mission critical."


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