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TECH SUPPLIER Jul 2019 - Market Note - Doc # EUR145332519

SAS: The Value of IoT Data

By: John GoleResearch Director, Telecoms & Networking, CEMA, Marta Muñoz Méndez-VillamilResearch Director, IDC EMEA

Abstract

This IDC Market Note presents key insights into SAS' strategy, positioning, and portfolio in the Internet-of-Things (IoT) market. These insights are derived from presentations by SAS executives, and meetings with those executives, at a SAS industry analyst briefing held in Dubrovnik, Croatia, on May 30 and 31, 2019.

"IDC's 2018 European IoT End-User Survey found that end users are increasingly shifting their attention toward analytics providers in recent years from other types of players such as telcos. Players like SAS are uniquely positioned to fill the knowledge gaps and tools organizations require in order to drive value from their IoT deployments," said Marta Munoz, Research Director and IoT Practice Leader, IDC EMEA.


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