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TECH SUPPLIER Jul 2019 - IDC Survey Spotlight - Doc # EUR145348019

What are the Very Important Business Priorities for European SMBs for 2019?

By: Stefano PeriniSenior Research Analyst, European Industry Solutions, Customer Insights & Analysis

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Abstract

This IDC Survey Spotlight examines European small and medium-sized businesses' (SMBs') business priorities for 2019 and their top 3 business priorities (namely, customers, cost and efficiency, and cybersecurity) by size band. It also presents how IT vendors can improve their product portfolios and sales strategies for SMBs. The report is based on the results of the IDC European Vertical Markets Survey, 20182019, considering only the 1,471 companies with less than 500 employees. The data covers over 77% of the European economy (the U.K., Germany, France, Italy, Spain, the Netherlands, the Nordics, Russia, Poland, and the Czech Republic).


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