TECH BUYER Aug 2019 - IDC Perspective - Doc # EUR145444619

IDC Retail Insights' Key Takeaways from the SAP Industry Analyst Base Camp (IABC)

By: Andrea Sangalli, Ornella UrsoSenior Research Analyst, IDC Retail Insights, Robert ParkerSenior Vice President, Enterprise Applications, Data Intelligence, Services, and Industry Research


This IDC Perspective presents an overview of key takeaways from SAP Industry Analyst Base Camp (IABC) in SAP's Newtown Square headquarters, with a focus on SAP's retail vision. During the event, SAP executives presented the company's mission through keynotes, industry-related breakout sessions, and demos. In particular, this document provides the retail insight into SAP's business strategy, technology-related initiatives, key products, road map, and successful case studies.

"SAP's holistic approach to retail reflects key retailers' strategic priorities domains, supporting retailers' efficiency and short-term profit, innovation excellence, and long-term growth," said Andrea Sangalli, research director, IDC Retail Insights. "SAP has strong industry knowledge and will address the most difficult elements of effectively deploying and operating a digital platform that is fundamental to enabling commerce everywhere business models."



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