TECH SUPPLIER Sep 2019 - Vendor Profile - Doc # EUR145483019

Microsoft's European Vertical Strategy: Fostering Cultural Change Across Industries Through Digital Transformation

By: Stefano PeriniSenior Research Analyst, European Industry Solutions, Customer Insights & Analysis

Abstract

This IDC Vendor Profile introduces and assesses Microsoft's current vertical strategy at European level (only business-to-business or B2B is considered), identifying its strengths as well as room for improvement. After an overall company overview, Microsoft's European vertical organization and go-to-market strategy is examined, together with main products and case studies by vertical. Finally, future outlook and advice for Microsoft about its vertical strategy are provided.


Coverage

Subscriptions Covered

European Vertical Markets


Companies Covered

Microsoft Corporation


Regions Covered

Western Europe


Topics Covered

Digital transformation, Global IT and economic markets


Content


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