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TECH SUPPLIER Sep 2019 - IDC Survey Spotlight - Doc # EUR145489519

What is the Real Potential for AI-Enabled Digital Assistants in European Manufacturing?

By: Maggie SlowikSenior Research Analyst, Andrea MinonneSenior Research Analyst, Customer Insights & Analysis


This IDC Survey Spotlight highlights the current state and projected adoption of artificial intelligence (AI)-enabled digital assistants, specifically across the manufacturing industry in Europe in 2019. The survey focuses on the adoption of automated customer service assistants and internal decision-making assistants. By comparing the adoption of digital assistants in manufacturing with the overall adoption across industry, this study provides an overview of potential outcomes and improvements despite the challenge of chatbot adoption in a business-to-business (B2B) industry.

This document is based on the results of the IDC European Vertical Markets Survey, 2018–2019, which involved 2,759 companies with more than 10 employees in over 77% of the European economy (the U.K., Germany, France, Italy, Spain, the Netherlands, the Nordics, Russia, Poland, and Czech Republic). The vertical markets considered include manufacturing.


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