This IDC Perspective presents an overview of the key takeaways from the recent SAP Industries Analyst Base Camp (IABC) in Newton Square, Pennsylvania. During the annual event, SAP executives presented the company's mission via keynotes, industry-related breakout sessions, and demos. This document provides a deep dive into SAP's business strategy for the manufacturing industry and its implications for end users.

"With the acquisition of Qualtrics, SAP made a big leap toward enabling manufacturers to tackle customer experience, which the industry — by design — has been struggling with," said Maggie Slowik, senior research analyst, IDC Manufacturing Insights. "The inclusion of empathy and experience into product design and manufacturing operations leads to cash processes, and aftermarket services provide the opportunity to build unprecedented customer experiences."



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