Abstract

This IDC Market Forecast study presents a view of BDA revenue in Western Europe from historical year 2017 through to the 2018–2023 forecast period.

"The Western Europe BDA software market, which in 2018 reached $14.6 billion, is expected to grow with a five-year CAGR of 8.2%. At a time when digital transformation is becoming an increasingly mandatory course of action, significant developments impact the BDA market. First, investments in BDA will be boosted by the availability of functionality to semi-automate and offer users automated guidance in many steps of the analytics life cycle, from data location and ingestion through to advanced analytics, improving adoption speed and business value. Second, the availability of end-user-comprehensible repositories of information about data that is being analyzed and how it is already being used — and could be used in the future — will become a key differentiator. Third, as organizations are increasingly adopting hybrid and multicloud solutions, either as a strategic decision or organically, vendors will need to offer good multicloud support," said David Wells, senior research manager, European Big Data & AI.

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