TECH BUYER Nov 2019 - Tech Buyer Presentation - Doc # EUR145652019

The Future of Mobility: How European Cities are Embracing Intelligent Transportation

By: Massimiliano ClapsResearch Director

On-line Presentation


This IDC Tech Buyer Presentation empowers executives from across the urban transportation ecosystem — city mobility planners, urban transit strategic planners, car OEM strategists, ride-hailing and ride-sharing operators, and technology suppliers — to:

  • Understand intelligent transportation emerging business models
  • Identify opportunities and challenges for the ecosystem
  • Learn from best practices around Europe

In 2020, European smart cities' investments in intelligent transportation will surpass $3.5 billion. The real excitement (and complexity) comes with the rapid innovation in business models and services offered. Cities are often unprepared to cope with the influx of ebikes, escooters, and emopeds as well as the impact on pedestrians and road users.

Changes in the modes of mobility are also impacting train stations and airports, requiring them to transform from mere arrival and departure points to hubs of multimodal connectivity and economic development, to first- and last-mile delivery of goods being reimagined.

Urban dwellers seek intracity travel with minimal wait times between modes, minimal hassles and travel time, intuitive payment systems, maximum comfort and safety, and minimal environmental impact. In response to these changes, urban transportation is evolving into "mobility as a service" (MaaS) — a more traveler-centric view of transport that is less focused on individual modes and more on a person's mobility options from one location to another.


  • 21 slides

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