TECH BUYER Aug 2020 - IDC Perspective - Doc # EUR145830220

Mobility as a Service: Demand-Based Business Models in European Cities

By: Massimiliano ClapsResearch Director

Abstract

This IDC Perspective analyzes the demand-responsive transportation (DRT) business model and digital capabilities in Europe. DRT services are popular in Europe, but they require public transit agencies to make strategic choices about how to leverage business and digital investment decisions to maximize convenience, environmental sustainability, passenger safety, and financial sustainability of services.

"To make demand-responsive services a viable option for sustainable mobility in European cities, city leaders need to work with bus companies, tech suppliers, and mobility service orchestrators to leverage digital technologies to reimagine the experience, the spaces/vehicles, and the ecosystem," said Massimiliano Claps, IDC Government Insights research director.


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