This IDC Survey analyzes 33 interviews with airlines (16 respondents), railways (4 respondents), urban transit (11 respondents), and water transport (2 respondents) to investigate the digital transformation maturity, road map, and investments of European passenger transportation executives.
- European transportation executives aim to improve operational performance as well as innovate services and customer experiences that can boost their revenues, while improving environmental sustainability and enhancing physical and digital security.
- European transportation executives are embracing digital technologies to transform operations, customer experience, and assets so that they can increase the yield of their infrastructure.
- European transportation companies need to collect and aggregate accurate customer data to be fed into advanced analytics and artificial intelligence (AI) that can deliver insights to improve customer loyalty and retention, while complying with data protection regulation.
- European passenger transportation companies must invest in Big Data and analytics and Innovation Accelerators such as Internet of Things (IoT), robotics, and AI to realize the value of digital transformation.