This IDC Market Forecast study presents IDC's latest forecast for the Internet-of-Things market in Europe (both Western Europe and Central & Eastern Europe), leveraging the IDC Worldwide Semiannual Internet-of-Things Spending Guide published in late May 2020. The forecast is broken down by technology, industry, and geography, and it presents the key drivers and market dynamics in each segment. This study replaces IDC's European Internet-of-Things Forecast, 2018-2022 (IDC #EMEA43330718, January 2019).

"Although the current pandemic forced many European organizations to pause some innovative IoT deployments, IoT will be a key return-to-growth accelerator, with selected use cases being safe bets for end users to focus on to reach a new level of automation, remote-everywhere experience, and hyperconnectivity," said Andrea Siviero, associate research director, IDC's European Customer Insights & Analysis. "COVID-19 is a new force shaping the evolution of IoT maturity in Europe, as companies are forced to adjust their technology road maps in response to the crisis. It may further widen the divide between the two types of IoT adopters — determined/advanced users, and those struggling to understand ROI, monetize their IoT initiatives, and go beyond mere data collection. The second group will likely postpone their IoT investments, not seeing clear benefits in long and short term as well as increasingly falling behind, while others will leverage their IoT expertise and focus on use cases that will help them secure more advanced positions in the next normal," said Svetlana Khimina, senior research analyst, IDC's IoT Spending Guide European Lead.



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