TECH SUPPLIER Feb 2020 - Market Perspective - Doc # EUR146014620

AWS Maintains its Momentum in Big Bets, Attracting European Customers and Tech Innovation: 2019-2020 Highlights

By: Archana VenkatramanAssociate Research Director, Cloud Data Management, IDC Europe


This IDC Market Perspective analyzes how European cloud adoption patterns are evolving as cloud becomes the de facto foundation for digital transformation and technology modernization. Today, cloud is becoming distributed, nuanced, and hybrid as well as becoming much more than just a modern infrastructure stack to an operating model and an innovation control plane.

"By virtue of its scale, installed base, and appetite to bet big, AWS stands a strong chance to retain its dominant cloud role in the era of Cloud 2.0 if it continues to remain nimble, commit to co-creation, and remain willing to listen," says Archana Venkatraman, research manager, European Cloud and Data Management Research.



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