TECH SUPPLIER Feb 2020 - Market Perspective - Doc # EUR146030020
Problematic Windows Printing Drives Demand for Cloud Print and Print Infrastructure Services
By: Sharon McNeeResearch Manager, European Imaging, Printing and Document Solutions, IDC EMEA, Phil SargeantProgram Director, Imaging and Hardcopy Devices and Document Solutions, European RegionSolutions
This IDC Market Perspective discusses how the print strategies of Microsoft and Google will drive demand for non-Windows and cloud printing. Critical announcements about changes to Microsoft's Windows 10 operating system and Google's planned withdrawal of Cloud Print Services, combined with the increasing requirement for print security and mobility, will lead to individuals and organizations looking for help in managing print. This will create opportunities for print vendors, as well as cloud print and print infrastructure service providers, to step in and unburden users by offering their freemium and premium print services either in isolation or as part of broader print-as-a-service or device-as-a-service contracts.
"Print-as-a-service offerings are very appealing to users and organizations struggling with the burden of maintaining a fit-for-purpose, cost-effective, and secure print function or infrastructure," said Sharon McNee, research manager for European Imaging, Printing, and Document Solutions.