TECH SUPPLIER Feb 2020 - Market Note - Doc # EUR146048320

Cisco: Inclusive Work Culture Key for Workplace Collaboration

By: Oru MohiuddinResearch Manager


This IDC Market Note examines Cisco's first Workplace Transformation Summit in Europe. Cisco's objective for the event was to highlight the need for creating an engaging work culture to optimize the benefits of collaboration tools. The focus on workplace transformation is a move in the right direction as it plays a critical role in increasing the adoptability of UC&C solutions. However, Cisco also needs to focus on its full stack of UC&C solutions instead of just enhanced the meeting experience. Moreover, it must employ a vertical-based approach as part of its go-to-market strategy to reinforce its leadership position in the market.



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