TECH SUPPLIER Mar 2020 - Market Perspective - Doc # EUR146118620

Understanding Partner Priorities: Highlights from IDC's 4Q19 Partner Advisory Board Session

By: Andreas StorzResearch Analyst, Stuart WilsonResearch Director, European Partnering Ecosystems


This IDC Market Perspective analyzes findings from IDC's European Partner Advisory Board (PAB). In the fourth quarter of 2019, IDC's European Partnering Ecosystems team welcomed senior partner executives to IDC's London office to share best practices and insights. This report provides an overview of the major themes of the meeting and includes advice for vendors related to the issues raised.

"Direct feedback from partners during the PAB sessions provides valuable information for vendors on how partner programs and partner engagement models are perceived," said Stuart Wilson, research director, European Partnering Ecosystems at IDC. "We look forward to expanding the number of partners invited to attend upcoming PAB sessions."


Subscriptions Covered

European Partnering Ecosystems

Regions Covered

Western Europe

Topics Covered

Vendor-partner relationship


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