TECH SUPPLIER Mar 2020 - Market Perspective - Doc # EUR146122219
Navigating the Era of Augmented Humanity
By: Giulia CarosellaResearch Analyst, European Industry Solutions, Customer Insights & Analysis, Francisco Almeida
This IDC Market Perspective introduces the concept of augmented humanity, providing a framework for analyzing the impact of new emerging technologies on human existence. It examines the key use cases, underpinning technologies, and driving trends in 2020. It concludes with recommendations for technology suppliers.
"Technology and humanity are converging, and emerging technologies such as AR/VR, wearables, and brain-computer interfaces are deeply transforming human existence as well as shaping human senses, capabilities, and insights," said Giulia Carosella, lead analyst, European Augmented Humanity launchpad. "These technologies are giving humans a range of superpowers, from operating on a tablet using our thoughts to shopping online through our smart speaker, thus generating enormous opportunities for companies."