Abstract

This IDC study analyzes and sizes the European CRM applications market for 2018–2020 and includes forecasts for 2021–2025. IDC divides the CRM applications market by functionality (six functional segments), deployment model (software as a service and on premises), and country/region (15 European states/regions).

"All European countries and regions offer excellent growth opportunities for CRM applications between 2021 and 2025. Public cloud software spending will more than double between 2020 and 2025. A CAGR of 15% will represent 87% of total market spend by 2025. The CRM market reflects the highest proportion of cloud-based software purchasing of any applications market in Europe. This plays to the advantage of cloud native vendors like Salesforce and Google." — Research Director Gerry Brown, IDC Europe

Coverage