Abstract

This IDC Web Conference presents a discussion by IDC's Philip Carter, Danielle Hernandez, Andrea Siviero, and Erica Spinoni on how COVID-19 has created unprecedent turmoil in the economy, leading to a recessionary scenario across Europe with clear implications for ICT spending in the region. However, technology is supporting organizations in these difficult times, and it will play a critical role on the recovery of the European economy moving forward. European organizations' digital plans have been disrupted, and pressure on financial outcomes is rapidly increasing. At the same time, IDC believes the response of organizations in these uncertain times will shape the market perception of their brands in the next 10 years.


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