TECH SUPPLIER Apr 2020 - Web Conference Proceeding: Tech Supplier - Doc # EUR146191320

Deriving Value from European IoT Investments in 2020

By: Marta Muñoz Méndez-VillamilResearch Director, IDC EMEA, Andrea SivieroAssociate Research Director, European Customer Insights & Analysis


This IDC Market Presentation provides an overview of the European Internet-of-Things (IoT) market, covering some of the key IoT topics reshaping European digital strategy agendas such as:

  • The impact of IoT on business and society through a variety of use cases
  • The value of data extracted from IoT sensors and how to create a successful data strategy through different steps from aggregation to augmentation and monetization
  • The IoT connection with other emerging technologies (such as AI, blockchain, and edge computing) and how they can work with each other to enable new digital scenarios

Intelligent connected objects, real-time processing scenarios, predictive actions, hyper-personalized customer (or citizen/patient) interaction, and process optimization best practices are now the norm in the evolving European IoT landscape.

With more than a third of European companies currently adopting at least one IoT solution, the European Internet-of-Things market has entered a new era of maturity in which an increasing share of adopters successfully transition from proof-of-concept scenarios to scalable and repeatable companywide deployments.



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