This IDC Perspective is a spinoff of the umbrella research The Future of Mobility: An IDC Vision (IDC #EUR145829020, April 2020) and focuses on how the Future of Mobility specifically impacts the European manufacturing industry, particularly automotive OEMs, and how these OEMs should ready themselves to align with fast-evolving customer needs. For the purposes of this industry-specific report, we are specifically addressing two scenarios of mobility described in the original research, namely sustainable mobility and individualistic mobility.
"The automotive industry is on a steep change trajectory. This could go in two directions: one where the car becomes a digital extension of the driver's life or one where the car becomes part of an ownerless mobility service. Regardless of which scenario to materialize first, OEMs will need to rethink their strategies to ensure they stay relevant," said Maggie Slowik, research manager, IDC Manufacturing Insights.