TECH SUPPLIER May 2020 - IDC Survey Spotlight - Doc # EUR146343420

How do Retailers Measure Innovation Execution?

By: Filippo BattainiHead of IDC Retail Insights, Europe, Giulio RaffaeleResearch Manager, Retail Insights, IDC Europe


This IDC Survey Spotlight discusses how retailers measure innovation execution. Based on results from the 2019 IDC Global Retail Innovation Survey, this document provides an overview of retailers' level of innovation maturity based on the adopted approach when measuring innovation execution. It highlights opportunities for IT vendors and services providers to support these companies.


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