TECH SUPPLIER Jun 2020 - Market Presentation - Doc # EUR146380820
European CxOs and their Technology Decisions: Delivering Business-Changing Technology in a World where IT Is One of Many Actors
By: Giorgio NebuloniAVP, European Customer Insights and Analysis, Neli VachevaResearch Manager, European Industry Solutions, Customer Insights & Analysis, Thomas MeyerGeneral Manager and Group Vice President, IDC Europe, Philip CarterChief Analyst, Europe, Roberta BiglianiGroup Vice President, Head of IDC Insights and IDC Future of Work Executive Lead - Europe, IDC
This IDC Market Presentation introduces the research campaign IDC Europe is starting in 2020. By 2023 in Europe, business executives will hold more than 50% of IT budgets. This presentation defines the main C-suite functions. It also describes how C-suites in Europe influence IT decisions, how they perceive digital transformation (DX) and emerging technologies, and how disruptive factors such as sustainability and COVID-19 impact their agenda. This presentation also delineates archetypes of C-suites in the region and provides essential guidance to IT suppliers looking engage with senior business leaders.
This IDC Market Presentation will be followed by six CxO profile documents, describing how primary leadership roles deal with technology decisions in the region.