On-line Presentation

Abstract

This IDC Market Presentation introduces the research campaign IDC Europe is starting in 2020. By 2023 in Europe, business executives will hold more than 50% of IT budgets. This presentation defines the main C-suite functions. It also describes how C-suites in Europe influence IT decisions, how they perceive digital transformation (DX) and emerging technologies, and how disruptive factors such as sustainability and COVID-19 impact their agenda. This presentation also delineates archetypes of C-suites in the region and provides essential guidance to IT suppliers looking engage with senior business leaders.

This IDC Market Presentation will be followed by six CxO profile documents, describing how primary leadership roles deal with technology decisions in the region.


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