This IDC Market Perspective presents findings on the impact of COVID-19 on the European AI market, with a focus on technology segments, geographical regions, and industry verticals. The European artificial intelligence technology market, like all around it, has been deeply affected by COVID-19. Vendors of AI systems are scrambling to interpret the impact of COVID-19 on their business outlook, while at the same time trying to adjust to new ways of working and operating. IDC has been closely following the impact of COVID-19, running a bi-weekly IT buyer sentiment survey that looks at the impact of COVID-19 on technology buyers in Europe, so far completing four waves of this survey.

"AI vendors need to adjust their plans in 2020 to account for the dip in AI systems spending in many sectors in Europe. But at the same time, vendors must work to tune their messaging to tap into organizations' increased focus on business resilience and automation, and they should be ready to take advantage of a V-shaped recovery in AI spending. However, repositioning should consider the dynamics of specific sectors, geographic regions, and companies," said Jack Vernon, senior research analyst, European AI Systems.



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