TECH BUYER Jul 2022 - IDC PeerScape - Doc # EUR146453121

IDC PeerScape: Customer Adventure Practices for Unlocking Loyalty and Long-Term Value

By:

Gerry Brown
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,
Van Valdez
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Abstract

This IDC PeerScape discusses the value that can be unlocked through customer adventures, looking at best-practice examples from enterprises across several industries.

"Customer journey management is entering the next phase. Organizations featured here all use deeper customer intimacy, hyper-relevant journeys, and emotional engagement to create customer adventures, delivering vivid and memorable experiences that delight customers," said Van Valdez, associate research director, European Customer Experience, IDC.


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