TECH SUPPLIER Nov 2020 - Market Forecast - Doc # EUR146479320

Western Europe CRM Applications 2020–2024 Forecast

By: Mark YatesResearch Manager, Digital Transformation and Customer Experience, Europe, Alexandros StratisResearch Manager


This IDC study analyzes and sizes the Western European customer relationship management (CRM) applications market for 2017–2019 and includes forecasts for 2020–2024. IDC divides the CRM applications market by functionality (with six functional segments), deployment model (SaaS and on premises), and country (16 Western European states).

"In tough times, competition for customers will be fierce. Forward-looking enterprises will be upping their customer experience and presenting themselves as islands of stability in uncertain times, using cloud-base deployments to keep costs in check while increasing the resiliency of their architectures." — Research Manager Mark Yates, IDC Europe



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