TECH BUYER Jun 2020 - Web Conference Proceeding: Tech Buyer - Doc # EUR146572320

Emerging Technologies in Europe: Making the Safe Bets Now to Build the Resilient Future Enterprise

By: Andrea SivieroAssociate Research Director, European Customer Insights & Analysis, Gabriele RobertiResearch Manager, European Industry Solutions, Customer Insights & Analysis


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This IDC Web Conference focuses on the impact of emerging technologies in building the future enterprise within the European scenario. Although the COVID-19 pandemic forced many European organizations to pause different emerging technology experiments in favor of more urgent business continuity initiatives, IDC has seen interesting emerging-tech-driven use cases deployed in the crisis containment phase, from AI-driven contact-tracing initiatives to virtual-reality-enabled remote working scenarios. These technologies will also potentially differentiate organizations as they look to optimize costs and build resiliency through economic challenges by becoming "return to growth" accelerators and making the future enterprise resilient for the "next normal" scenario characterized by extreme automation, remote everything, hyper-connectivity, omni-experience, and intelligence everywhere. But throughout this journey to recovery, the focus will be more on safe bets than big bets, and expectations on outcomes linked to any emerging tech investments will increase significantly.

An emerging technologies strategy is therefore urgent for every stakeholder in the digital landscape to thrive along hyper-accelerated digital trajectories that the current outbreak is forcing us to face.

In this IDC webcast, Andrea Siviero and Gabriele Roberti from IDC European Research will discuss the European emerging technologies scenario, answering questions such as:

  • How have European emerging technologies investments and plans been scrambled by the current outbreak?
  • What is the role of emerging technologies through the different stages of this crisis in Europe, from the start to the next normal?
  • What does it mean to develop a solid emerging technologies strategy for both tech buyers and providers?

The webcast will also show how the European IT buyers and providers are already leveraging emerging technologies, putting their safe bets to succeed in the next 24 months.



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