TECH BUYER Jul 2020 - IDC Perspective - Doc # EUR146690420

Hubert Burda: Building 360 Central Data Hub with MongoDB Atlas, AWS S3 to Become a Data-Driven, Digital Media Firm

By: Archana VenkatramanAssociate Research Director, Cloud Data Management, IDC Europe

Abstract

This IDC Perspective examines Hubert Burda, which is rapidly pivoting to be a tech, data, and media company delivering engaging customer experiences. It has put cloud, data, and modern development practices front and center of its transformation.

"Companies that want to be data-driven need a single source of truth and data. Hubert Burda's digital transformation strategy can help the heritage brand stake a claim in the digital world in the long run. It has definitely helped it thrive and adapt to the current coronavirus pandemic where there is an accelerated rush to digital services," said Archana Venkatraman, associate research director, Cloud Data Management, IDC Europe.


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