TECH SUPPLIER Jul 2020 - IDC Survey Spotlight - Doc # EUR146736020

Will Customer Experience Matter More in the "Next Normal"?

By: Filippo BattainiHead of IDC Retail Insights, Europe

Abstract

This IDC Survey Spotlight discusses the importance of customer experience for retailers in preparation for the "next normal." Based on the results from the IDC Global Retail Innovation Survey, 2020, and the IDC Global Retail Innovation Survey, 2019, this document provides an overview of how retailers see the importance of customer experience evolving for a return to growth in the run-up to the "next normal" and highlights opportunities for IT vendors and services providers to support these companies.


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