TECH BUYER Sep 2020 - IDC Perspective - Doc # EUR146839120

Dentsu Aegis Network Drives its Digital Transformation with an Enterprise Data Hub

By: Neil Ward-DuttonVP, AI and Intelligent Process Automation European Practices, Archana VenkatramanAssociate Research Director, Cloud Data Management, IDC Europe

Abstract

This IDC Perspective highlights a case study of Dentsu Aegis Network, a global marketing service agency network. It details the company's use of integration platform-as-a-service (iPaaS) technology from SnapLogic to underpin its digital transformation and the creation of a common Enterprise Data Hub, which helped drive significant operating efficiencies.

"Application and data integration are two of the biggest challenges that organizations face when executing true digital transformation," said Neil Ward-Dutton, VP of AI and Intelligent Process Automation Practices, IDC Europe. "Dentsu Aegis Network is a standout example of an organization that has managed to quickly deliver real business benefits from implementing a cloud-based enterprise integration platform, while scaling its use to cover all corners of a highly federated, dispersed global operation."


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