TECH SUPPLIER Nov 2020 - Market Presentation - Doc # EUR147011020

Thriving in the Digital Economy: The Key Role of Modern Data Foundation and Data-Driven Practices

By: Archana VenkatramanAssociate Research Director, Cloud Data Management, IDC Europe

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This IDC Market Presentation assesses the importance of becoming data driven for European organizations. It analyzes the role of data in navigating through the COVID-19 crisis and thriving in the digital economy. It highlights the data-related priorities of organizations, the challenges they face in realizing their objectives, and the benefits of modern data foundation for success.

"Data strategies help in immediate crisis recovery and long-term value creation. However, poor data management, data silos, poor data quality, traditional data architectures, and lack of automation are key barriers," said Archana Venkatraman, associate research director, Cloud Data Management, IDC Europe. "Some European organizations have overcome these barriers with modern data foundations and data-driven practices to thrive in the digital economy."


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