TECH SUPPLIER Dec 2020 - IDC Survey Spotlight - Doc # EUR147074920

Who Are the Leading Suppliers of Customer Journey Management Software in Europe?

By: Gerry BrownCX Research Director, European Software Group

Abstract

This IDC Survey Spotlight identifies the key suppliers of customer journey management software in Europe. It is based on data from IDC's EMEA European Software Survey (conducted October and November 2020). This EMEA survey includes responses from 763 IT and line-of-business (LOB) decision makers. The customer journey management software market is currently growing fast and over half (53%) of enterprises are investing or planning to invest in customer journey management across virtually all industries and company sizes in Europe. This document identifies vendors in the best position to leverage this market growth.


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