This IDC Market Perspective examines the influence of artificial intelligence on the achievement of sustainable and social goals as well as its related ethical and fairness challenges. The document highlights the use cases of AI in Europe that contribute to social welfare, quality of life, equality, justice, and environmental sustainability. It also emphasizes the importance of creating trustworthy and ethical AI to overcome the fears that held some organizations back from implementing the technology.

"Artificial intelligence is poised to permeate our daily lives. The potential for future growth and economic impacts is impressive because AI is expected to be adopted in different ways by all industries. However, the lack of social trust is one of the main obstacles to full-blown AI development in Europe. Thus, there is a need to promote the use of AI for social good through positive applications in different fields such as high-quality healthcare, preventing hunger, environmental protection, and fighting misinformation. Trustworthiness, transparency, and ethical considerations are gaining importance, "said Gabriella Cattaneo, associate vice president, IDC4EU — European Government Consulting, IDC.



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