TECH SUPPLIER Apr 2021 - Market Perspective - Doc # EUR147247121

The New Role of the Store in Europe Across Subsegments

By: Filippo BattainiHead of IDC Retail Insights, Europe, Ornella UrsoSenior Research Analyst, IDC Retail Insights


This IDC Market Perspective shows how the brick-and-mortar store is evolving and what its role in retail operations will be going forward. It looks closer at what European retailers are doing to transform their store operations. In particular, the report considers three key focus areas of retail operations transformations — contactless by design, connected engagement, and distributed logistics — to illustrate how the physical store can support retail operations in the post-pandemic environment.

"The brick-and-mortar store is far from dead. Physical stores are expected to become increasingly important to support the complexity of retail operations in several aspects, including customer experience and logistics. The importance of the brick-and-mortar store is reinforced by the ongoing trend of pure-play retailers establishing brick-and-mortar presences, such as Amazon with its recent expansion of its 'just walk out' convenience store model in the U.K.," said Filippo Battaini, research manager at IDC Retail Insights Europe.



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